Data visualizations have been booming for the last five plus years. It’s true, we used to find out all of our information from reading it or hearing it in detail, but with the growth of technology comes the growth of graphics, and we’ve been able to present information in newer ways.
With that, there are good ones and there are not so good ones. The good ones feed us the information in an effective way, and lay out how it should be understood. The not so good ones may provide what looks like effective information, but it may be misleading for the viewer, or done in an uninteresting way (which may not keep the viewers attention).
For these reasons, I developed a presentation titled “How to Create an Effective and Compelling Infographic.” Throughout the five minutes, I walk through what makes an effective graphic – including how to reduce the spread of misinformation – and the design behind a memorable, compelling one.
I go through a series of four steps to do this:
- Know your audience
- Collect your data
- Define the scope of your infographic layout
- Define the scope of your infographic style
To hear more – take a watch below. Enjoy!
In a few weeks time, I will expand on this topic in a written essay. Come back to learn more about what makes information compelling, easy, and authentic to understand. See you soon!
Cairo, A. (2020). How charts lie: getting smarter about visual information. W.W. Norton & Company, Inc.
Cao, J. (2015, April 7). Web design color theory: how to create the right emotions with color in web design. https://thenextweb.com/news/how-to-create-the-right-emotions-with-color-in-web-design.
Fussell, G. (2020, May 16). The Psychology of Fonts (Fonts That Evoke Emotion). https://design.tutsplus.com/articles/the-psychology-of-fonts–cms-34943.
McCandless, D. (2021). What Makes a Good Data Visualization . https://informationisbeautiful.net/visualizations/what-makes-a-good-data-visualization/.
Nediger, M. (202AD, June 24). How to Make an Infographic in 5 Steps (Guide). https://venngage.com/blog/how-to-make-an-infographic-in-5-steps/.
Sinar, E. (2016, February 14). 7 Data Visualization Types You Should be Using More (and How to Start). https://medium.com/@EvanSinar/7-data-visualization-types-you-should-be-using-more-and-how-to-start-4015b5d4adf2.
Visual Mapping – The Elements of Information Visualization. (2020). https://www.interaction-design.org/literature/article/visual-mapping-the-elements-of-information-visualization.