It’s here – the final UX report that I’ve mentioned in several previous blog posts!
For the past few weeks, I’ve been researching different effective UX methods for evaluation of a website in preparation for a redesign. The company’s website that I chose to research is PM&J. They are a vendor for large retailers that provides products like apparel, pet items, and soft home goods.
I conducted several studies including a comparative analysis, personas and scenarios, surveys, interviews, card sorting, usability studies, as-is and to-be analysis, and a concept model. Throughout these methods of study, I was also able to evaluate and come up with recommendations for change.
The main aspects found that require change are content updates, navigation, and information architecture.
- Content on the website appears clean and easy to comprehend, but when looking into details, most of the content is outdated, originating from as late as 2016.
- The navigation appears straightforward, and it’s easy to get from point A to point B. However, there are some dropdowns that users have expressed that are confusing.
- Lastly, there are quite a few areas to improve the information architecture. Most of the information on the site is written in paragraphs with few images, making skimmability flawed. The “Products” pages do not offer visuals of the actual product that PM&J is capable of, and they feel more like an extended “Services” page. Contacting PM&J can appear challenging if the user doesn’t understand what the contact form is asking. And there are some parts of the PM&J process involving their clients that is lacking details.
The above points go into depth within the UX report – how the issues were found, specific reactions from participants in different methods of study, and recommendations for the redesign based off of these.
If you’re interested in reading more into this, check out the UX report attached to this post, below!